It’s been a month (okay – a bit more than a month, we’ve been busy!) since our first post, Is the Yahoo! Directory worth the money? and as promised, time for the first follow-up article on the results.

As expected, the results thus far have been rather insignificant. We have not seen a dramatic increase in traffic or PageRank. That said, however, it does seem like we’ve seen a slight improvement in our position ranking for some of our targeted keywords such as “custom software development” or “web application development company”. As a caveat, though, these observations have not been accurately measured and are based on a general feeling of incoming keyword traffic based on what we see in Google Analytics.


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