For some time now, we’ve debated submitting our company website (http://www.deversus.com) to the web’s oldest and most popular directory, the Yahoo! Directory. Several of our clients have asked us if being included in the $299/year directory is worth the money, so we figured it’s been questioned by others as well and warrants a somewhat definitive investigation.

We submitted our website, as well as our client, Future Quest Wireless’ website (http://www.futurequest.biz) to the Yahoo! Directory on September 24, 2009. We received an e-mail from Yahoo stating that they’ve accepted both websites into the directory on October 1, 2009, although as of yet, neither website is showing up in the Yahoo! Directory search results.

We will report the amount of organic search traffic seen from Yahoo, any changes in Google PageRank, and referral traffic from the directory listings themselves for both websites over the next three months. To try and limit the number of variables and control for specific results seen from the listing in the Yahoo! Directory, we will refrain from performing any additional SEO or quests for inbound links for the duration of this study.


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